UPCOMING 2002 SALES

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It is my job to promote and talk about the Auction method of marketing. Valley Auction has promoted this marketing concept for well over 36 years. The determining factor in finding out what something is worth is by competing bidders on a time deadline! the auction method brings all the players together to bid on the item or object on one day. Competition creates a market and determines the worth. Sometimes the worth of the object or animal is different than what the owner has in mind, but quality determines some of the worth and just because we are the owners doesn't make it worth more. Valley Auction in Armstrong has promoted the Auction Method of marketing for over 36 years . Over the years we have seen many changes including improvements of cattle breeds, horses and all other types of livestock. The innovation of computers has taken out the guess work of the predictability of the livestock's performance for feeding, breeding and future genetics. Video cameras, computers and satellites have all helped enhance the auction marketing method. the sale ring is still the most popular and effective way to sell all types of cattle in my opinion. There are some out in the industry who will argue these points, but in the long haul the price for cattle sold at home is still determined by an auction ring somewhere.

Good Luck and good marketing. ..........Don Raffin
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